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Everybody in business has been told how
important it is to have a good website and many companies will take
your money and guarantee front page listings on google or yahoo.
Like so many things in life internet promotion, website optimisation
and email marketing can acheieve a great deal for some businesses
and little for others. Success in internet
advertising depends on your product and your market
understanding but there are some great tools, many of which are
cheap or free, that can help generate leads or sales. Contact me for
a free, no obligation chat about how internet promotion works and
how you can take advantage of this medium.
If you don't yet have a
website I can either build a simple site for
you or alternatively I will establish
a specification, find potential developers, manage a tender process and then
see the development stage to completion. No site too small or too large
and I have examples from a couple of pages to full
e-commerce sites that integrated with secure payment gateways.
One customer for whom the
internet is working is Kingfisher Graphics, based in Stockport.
Before involving me in their program they already had a well
designed website providing information on many of their products and
services. I reviewed the existing pages and quickly tweaked them to
make them more friendly to google. Together we then started to
extend the site with new pages that would capture the attention of a
wider audience. In line with expanding the site we purchased
business decision maker email addresses and started a targetted
email campaign. The following few months saw a 100% increase in
website traffic, a significant increase in leads from the
website contact page and from phone calls as a result of the emails
and the website. The sales team has converted a good percentage of
these leads into orders and obtained important new customer
accounts. Click on the link to read about Kingfisher's print services.
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