harvest consulting | internet marketing | web site optimisation | email marketing | computer support and IT management harvest consulting internet marketing and web site optimisation email marketing and promotion computer support and IT management contact harvest consulting Spam email is one the burdens of modern life, it's also a very useful tool for keeping in contact with your customers and announcing yourself to prospects. Email marketing, like any other form of marketing, is not about selling products that don't work to people who don't want them. Targetted emails to existing cutomers, opt in mailing lists or industry specific purchased lists can introduce the reader to new products or services that you provide in a way that gives them the option to proceed if they wish. Heddy's restaurant in Wilmslow is "a fantastic Mezzeh Bar and Restaurant serving Middle Eastern and Mediterranean cuisine". On each of the tables is a card that gives customers the opputunity, if they wish, to provide their email address in order to be contacted with offers and notices. Every month I sit with Heddy to go through new menus and offers and then I create the emails and send them. The following month we review the performance of the email in terms of how many people read it, clicked on a link to the website, if appropriate, or phoned to book a table. Keeping in regular touch with customers is vital in a service business and customers actually thank Heddy for reminding them of forthcoming events so that they can make arrangements for family celebrations. Email marketing is not spam, it is knowing your own products and services and presenting them to the right market place.   harvest consulting | internet marketing | web site optimisation | email marketing | computer support and IT management 58 Etchells Road | Heald Green | Cheadle | SK8 3AU | M: 07999 814112 | E: info@harvestconsulting.co.uk manchester | stockport | cheadle | bramhall | wilmslow Harvest Consulting is a trading style of Neale Hayward-Shott